By the numbers
Last updated: November 2, 2026
Published 2026 data shows large podcast audiences, low average cold email reply rates, and near-universal content strategies among B2B marketers.
Wellness Marketing Reports collected these statistics because they explain why outreach and podcasts work for censored health brands. Each figure is quoted as its source published it. The first set comes from Wellness Marketing Reports's own interviews with 63 founders.
Because censorship is the top barrier. In Wellness Marketing Reports's interviews, 78% of companies named digital censorship as their number one growth inhibitor, and ROAS below 1.0 was the common outcome of traditional digital ads under medical censorship.
158M
550M+
12.4%
5.1%
93.2%
Up to 15%
97%
32.9%
41%
See how these numbers shape the channel ranking and the SexTech marketing playbook.
Meta, Google, and TikTok restrict what brands can say about bodies, hormones, and sex. In interviews Wellness Marketing Reports ran with 63 founders, 78% of companies named digital censorship as their number one growth inhibitor, and traditional digital ads under medical censorship commonly returned a ROAS below 1.0, which is a net loss.
More in the FAQLong-form audio carries the medical nuance that ad platforms strip out, and episodes stay searchable, so reach compounds over time. Of the 63 companies Wellness Marketing Reports interviewed, 14 use podcasts as a key channel, citing education-receptive audiences and no censorship. Edison Research reports roughly 165 million monthly US podcast listeners in 2026.
More in the FAQPublished benchmarks put the average cold email response rate at 5.1%, with most campaigns falling between 1% and 5%, according to Sopro. Sopro also reports that 81% of sales and marketing decision-makers engage with cold outreach when it is tailored to their company or context, which is why personalization matters so much.
More in the FAQShort sequences tend to capture most replies. A 2026 benchmark report from Pin, based on recruiting outreach, found that three touches capture 93.2% of every reply a sequence will ever earn, and midweek sends beat weekend sends by more than a full percentage point. Treat that as a guide and test with your own audience.
More in the FAQThey can. Episodes stay searchable, show notes often link to your site, and transcripts put your brand name next to the topics you want to be known for. Wellness Marketing Reports pairs podcasts with website, SEO, GEO, and AEO work so those mentions support the pages that answer engines and search engines read.
More in the FAQTell Wellness Marketing Reports about your FemTech or sexual health brand, your current channels, and where growth has stalled.
abigail@wellnessmarketingreports.com
Published by Wellness Marketing Reports
