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SexTech Growth Playbook

Case studies

SexTech marketing results from real engagements

Last updated: November 2, 2026

Wellness Marketing Reports reports 63.4% year-over-year growth for one sexual health brand and five-figure contracts within two months for another client.

These are Wellness Marketing Reports's own reported figures from client work, not an independent audit. Revenue attribution uses post purchase surveys plus Shopify data, and email figures exclude wholesale.

Does SexTech outreach and podcast marketing actually work?

The published case studies say it can. A patented sexual health device brand went from 28.3% to 63.4% year-over-year growth in its first full year with Wellness Marketing Reports, with doctor recommendations and podcasts among its revenue channels. Results depend on the brand and product.

Store growth: pushing past a stall

28.3%

Year-over-year growth in the year ending February 2025, before the partnership's first full year.Source: Wellness Marketing Reports case study

63.4%

Year-over-year growth from March 2025 to February 2026, the first full partnership year.Source: Wellness Marketing Reports case study

2.24X

Acceleration in year-over-year revenue growth versus the previous year.Source: Wellness Marketing Reports case study

Three-month Klaviyo overhaul after three other agencies

12.2%

Abandonment recovery rate, up from 2.3% in two months; 266% above the 3.33% Klaviyo industry average for abandoned cart flows.Source: Wellness Marketing Reports case study

127%

Above the 21% industry average open rate, across 41 campaigns weighted by recipients.Source: Wellness Marketing Reports case study

3 months

Time to rebuild abandoned cart and checkout series and campaigns, after multiple prior email agencies.Source: Wellness Marketing Reports case study

Outreach and podcast timelines

B2B outreach, 2 months

Women's health services company

Outreach to other women's health brands produced positive replies from target clients, booked introductory calls, multiple five-figure contracts, and revenue booked within the same two month window. Read more on the SexTech outreach agency page.

Podcasts, week 1 to month 14

Podcast outreach timeline

Positive host replies and a booked interview arrived in week one. By month 14, more replies, completed interviews, and sales from podcasts appeared in the post purchase survey. Read more on the SexTech podcast placement page.

Common questions

Our growth has stalled. Can outreach and podcasts help?

They helped in one reported case. A brand whose year-over-year growth slowed to 28.3% reached 63.4% in its first full year working with Wellness Marketing Reports, a 2.24X acceleration, with wholesale, Klaviyo newsletters and flows, doctor recommendations, and podcasts as revenue channels. Results vary by brand.

More in the FAQ

We tried other agencies and it did not work. Why would this be different?

One email client had already worked with multiple email agencies. In three months with Wellness Marketing Reports, its abandonment recovery rate rose from 2.3% to 12.2%, and average open rate across 41 campaigns was 127% above the 21% industry average. The difference the company cites is category research plus revenue reporting.

More in the FAQ

Can a sexual health medical device brand use this?

Yes. One of the published case studies is a patented sexual health device brand. Over the first 12 months, outreach generated interested doctors, booked sales calls, new affiliates, clinic interest in direct sales, and podcast placements, with revenue attributed through post purchase surveys plus Shopify data, according to Wellness Marketing Reports.

More in the FAQ

How is channel performance reported?

Wellness Marketing Reports reports each channel against revenue, using post purchase surveys plus store data such as Shopify. Email figures are reported with wholesale removed. This lets you see which channels pay back and adjust scope based on data rather than opinion.

More in the FAQ

How long until outreach shows results?

Some results arrive within weeks. Wellness Marketing Reports reports that a women’s health services company booked meetings and signed multiple five-figure contracts within two months, and that a podcast campaign drew host replies and a booked interview in week one. Longer-term compounding, such as a full year of growth, takes months.

More in the FAQ

Ready to grow past ad censorship?

Tell Wellness Marketing Reports about your FemTech or sexual health brand, your current channels, and where growth has stalled.

Email Abigail

abigail@wellnessmarketingreports.com

Published by Wellness Marketing Reports