Sexual health devices and products
Last updated: November 2, 2026
Sexual health brands grow by earning doctor recommendations, affiliate and wholesale partners, and podcast audiences that ads cannot reach.
Wellness Marketing Reports built its approach for sexual health brands whose ads are restricted. Its published device case study shows how outreach to clinicians and founder podcasts can work together, with revenue attributed through post purchase surveys plus Shopify data.
Through targeted B2B outreach that offers clear affiliate or wholesale paths. For a patented sexual health device, Wellness Marketing Reports's outreach turned cold leads into doctors who wanted to learn about using the product in their practice, then into booked sales calls.
Some of those doctors became affiliates referring patients, social followers, and podcast listeners. Others asked about wholesaling units to patients, or prescribing once eligible.
Case study
Source: Wellness Marketing Reports case study.
Growth
The brand started working with Wellness Marketing Reports in February 2025. Year-over-year revenue growth had slowed to 28.3% in the year ending February 2025, then reached 63.4% in the first full partnership year ending February 2026, a 2.24X acceleration. Revenue channels in that year included wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations, and podcasts.
Five revenue channels sat inside the final year: wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations, and podcasts. Outreach fed the wholesale and doctor channels; podcasts reached consumers directly; email converted and re-engaged both. See more on SexTech podcast placement and the main SexTech marketing playbook.
2.24X
Yes. One of the published case studies is a patented sexual health device brand. Over the first 12 months, outreach generated interested doctors, booked sales calls, new affiliates, clinic interest in direct sales, and podcast placements, with revenue attributed through post purchase surveys plus Shopify data, according to Wellness Marketing Reports.
More in the FAQClinicians carry trust that ads cannot buy, and they reach patients directly. A doctor recommendation, an affiliate referral to patients, or a wholesale order from a clinic can each become a repeat revenue line. Doctor recommendations appear as one of the revenue channels in the store growth case study Wellness Marketing Reports reports.
More in the FAQIt reaches a different buyer. Ads target consumers one at a time, while outreach wins clinicians, clinics, and partners who can each bring many customers through recommendations, affiliate links, or wholesale. Among the 63 companies interviewed, 40%, or 25 companies, run strategic partnerships as a core marketing channel.
More in the FAQThey helped in one reported case. A brand whose year-over-year growth slowed to 28.3% reached 63.4% in its first full year working with Wellness Marketing Reports, a 2.24X acceleration, with wholesale, Klaviyo newsletters and flows, doctor recommendations, and podcasts as revenue channels. Results vary by brand.
More in the FAQWellness Marketing Reports reports each channel against revenue, using post purchase surveys plus store data such as Shopify. Email figures are reported with wholesale removed. This lets you see which channels pay back and adjust scope based on data rather than opinion.
More in the FAQSome results arrive within weeks. Wellness Marketing Reports reports that a women’s health services company booked meetings and signed multiple five-figure contracts within two months, and that a podcast campaign drew host replies and a booked interview in week one. Longer-term compounding, such as a full year of growth, takes months.
More in the FAQTell Wellness Marketing Reports about your FemTech or sexual health brand, your current channels, and where growth has stalled.
abigail@wellnessmarketingreports.com
Published by Wellness Marketing Reports
